PeerIndex boss slams Facebook's 'trivialising' of social engagement
The chief executive of social-media analytics firm PeerIndex has accused Facebook of 'trivialising' social engagement in a drive to maximise profits.
View ArticleWill the social media bubble burst for brands?
People's use of social platforms is maturing, yet brands are still struggling to establish how to make their presence pay, writes David Benady.
View ArticleFacebook begins testing automatic video ads in News Feed
Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.
View ArticleFacebook Paper explained, plus four tips on how brands can use it
Facebook Paper is the new mobile app from Facebook designed to change the way users experience the world's biggest social network rather than change what they do.
View ArticleConnected Campaign of the Month: Ford EcoSport
Promoting the new Ford EcoSport through Facebook paid off and resulted in the sale of all limited-edition cars
View ArticleFacebook begins selling auto-play video ads in the US
Facebook has begun its move into attracting online video spend with the launch of its premium service in the US, with the UK set to follow.
View ArticleWhat is Oculus Rift and why did Facebook just buy it?
For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.
View ArticleFacebook revs up targeting of automotive brands for 'always-on' marketing
Facebook is ramping up its attempts to woo automotive manufacturers by claiming it has made significant strides in helping car brands with both overall consideration and lead-generation.
View ArticleHow Facebook teamed up with McDonald's to recreate the World Cup with fries
Marketing caught up with Rob Newlan, head of Facebook UK's Creative Shop, to discuss how the social network teamed up with McDonald's to create the fast food firm's Fry Futbol campaign.
View ArticleFacebook eyes greater slice of ecommerce market with 'Buy' button trial
Facebook is trialling the introduction of a "Buy" button on its News Feed and Business Pages, allowing users to purchase products and services without leaving the social network.
View ArticleFacebook begins testing automatic video ads in News Feed
Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.
View ArticleFacebook to crack down on 'clickbait' articles
Facebook is to downgrade "clickbait" articles that feature eye-catching headlines but poor-quality content.
View ArticleFacebook eyes greater slice of ecommerce market with 'Buy' button trial
Facebook is trialling the introduction of a "Buy" button on its News Feed and Business Pages, allowing users to purchase products and services without leaving the social network.
View ArticleFacebook asks users why they don't want to see ads
Facebook has started asking users why they "hide" certain ads on the News Feed, and plan to use the feedback to determine where else to show those ads.
View ArticleFacebook tests mobile payments via Messenger app
Facebook is testing a new feature on its standalone Messenger app that would allow users to send each other money.
View ArticleWhen data harvesting becomes data stalking
Online personalisation is enriching, but transparency and user control must remain paramount, says Kate Fitzpatrick.
View ArticleThe 10 social video trends to look out for in 2015
So 2014 was the year when 'trackvertising' boomed, native video ads evolved and viewability was on the tip of everyone's tongue. But what can we expect from video advertising in 2015? Oliver Smith, the...
View ArticleFacebook's LinkedIn rival goes live with test partners
A select number of businesses are now testing Facebook for Business, a special platform for use within the work environment.
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